Is your website mobile friendly?
If not, what exactly are you waiting for? Think about your own behavior in the past year. How many times have you accessed a website from your Smart Phone? And how many times have you been frustrated when you couldn’t read it because it wasn’t mobile friendly?
According to Comscore, over 60 million people in the U.S. own Smart Phones. All the major Smart Phone platforms, especially Andriod, continue to gain subscribers at a rapid rate. If current sales trends continue at their 2011 pace, it’s possible that 60% of mobile phone customers will own a Smart Phone by the end of 2012. Yes, you read that correctly, 60%.
Still not convinced? Morgan Stanley research estimates that by 2015, mobile web will be bigger than desktop.
That’s a lot of people accessing the Internet via their mobile phone. In fact, daily Internet usage via handheld device jumped from 29% in 2009 to 43% by the end of 2010 to 50% by the end of 2011. As more and more Smart Phone users are added each day, it’s easy to see the value of having a mobile friendly website.
50% of Small Business Owners Haven’t Even Thought to Check
And then there are small business owners. And sometimes large ones, too. Very few small businesses have websites that are mobile enabled. According to a 1&1 Internet, Inc. study, 50% of small businesses have never checked the appearance or functionality of their site on a Smart Phone. Never. Have you checked your website? Do you have a plan to take advantage of rapid Smart Phone growth and the dramatically increased use of the internet via a mobile device?
What Does your website look on a mobile device? Click here to find out
Most business owners don’t have the time or the expertise to figure out their next step. It’s easier and not as expensive as you think. Help is available if you need it. A mobile site may offer you more options than your current site.
If you’re thinking about creating a mobile app, make sure you consider mobilizing your existing website first. Don’t risk annoying your customers, losing them to your competitors or harming your brand with a web experience that doesn’t translate to a Smart Phone. And while apps are great, in our opinion, they aren’t the solution for every business.
Mobile Websites Are More Important Than Apps
Make sure that before you run off and invest a lot of money in developing an app, that you have a plan for how that app fits into your overall marketing plan. And, of course, how it is you’ll market that app. Having one and having people download and use it are two entirely different things. And having an app because it’s the latest bright, shiny toy is potentially a massive waste of money.
You might have figured that a mobile website is, in most cases, infinitely more critical to your business operations than an app. And if you’re not sure, any marketing firm that you’re working with who’s worth their salt will have many conversations with you about that before leading you down the path of building an app. If they don’t, fire them.
130,000,000 new Smart Phones purchased each year in the U.S.
In 2009, 51% of SmartPhone users owned an internet enabled device
In 2010, 63% owned an Internet enabled phone
Daily internet usage via handheld device jumped from 43% by the end of 2010 to over 50% by the end of 2011.
Most websites look fine on a desktop computer or on a laptop. The same site on a phone can be a frustrating experience
Most desktop websites were not designed to be viewed on the small screens of mobile devices. Fonts can be too small, navigation can be clunky, Flash simply won’t work, lengthy page loads, etc.
More than 10 Billion apps have been downloaded to date.
The Apple App Store has more that 350,000 apps available.
The average person has 60 apps on each iDevice (iPad, iPhone, etc.)
But, out of all those apps, 26% are used just once.
The iPhone represents only 25% of the Smart Phone market